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How to Build or Rebuild Club Strength
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People join Toastmasters for a variety of reasons ranging from social to self development.

If you are a Toastmaster – think back to the first club you joined. Did you join because there were a certain number of members or they met at a certain location? Most likely not.

You probably joined because it felt like the right fit and it seemed as if the club and the Toastmasters program would give you what you wanted – whatever that was at the time.

To put it in economics terms ‘Your overall assessment of the value you would get from (spending time writing, practicing and delivering speeches and participating in club meeting) is greater than you would get from (spending the time and effort doing other things)’. Whether we like to admit it or not we regularly assess the value we are getting from doing one activity over another.

That ‘right fit’ feeling people get when they decide to join a particular Toastmasters club is what I call Club Strength. If Club Strength is high it’s most likely because the members are contributing to the production of dynamic, entertaining meetings – that keep the membership engaged and wanting more.

Club Strength has two main components – engaged membership and program excellence.

Toastmasters recommends that a club with 12 - or less - members should be provided with at least one Club Coach. However, when I was a Division Director I found it very difficult to get good coaches - so I created a 4 to 8 meeting program I call the 'miniMentor'.

A miniMentor is a seasoned Toastmasters that help clubs back to health by working with them for 4 to 8 meeting to help identify where membership engagement can be enhanced and the quality of the program can be improved.

You can get 'A Guide to Building or Rebuilding Club Strength' here PDF

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